Zestimate Strategy for Realtors to Get Listings

In the fast-paced world of real estate, creating meaningful connections with your clients is paramount. Matt Liss, a top 1% real estate agent, shares a straightforward and effective strategy for establishing genuine relationships with your clients.

The Strategy

Matt shares a non-salesy way to connect with your client database that goes beyond mass emails. The core concept is to engage your clients in discussions about real estate. Start by taking a screenshot of your client's home and its Zestimate on Zillow. Then, send a text message to your client, mentioning that you were on Zillow, took a look at their home's Zestimate, and ask if they'd like to discuss it.

Why It Works

This strategy guarantees customer engagement and rapport-building. It shows your clients that you're thinking of them. Instead of sharing your thoughts through text messages, encourage in-person meetings, calls, or Zoom discussions to showcase your market knowledge and local expertise.

Even if it's been a while since you last interacted, sending this text message will likely prompt a response. This creates an opportunity to rebuild the relationship, ask for referrals, or seek introductions.

Personal Touches vs. Mass Emails

Personal touches are more effective than mass emails in the real estate business. Dedicate time to send intentional messages to every client in your database.

The Need for Action

To succeed in real estate, be prepared to do the work and figure out which strategies work best for you. If you're not comfortable being a salesperson in this business, consider other career options.

The power of personal touches in real estate cannot be overstated. This strategy allows agents to engage with their clients in a way that fosters genuine connections and long-lasting relationships, which are essential for success in the industry.


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