How to Truly Add Value as a Buyer's Agent

As a buyer's agent, one of the most important things you can do is ensure your clients see every available property that meets their criteria. This keeps them engaged in the process and gives you the best chance of finding them their dream home.

Too often, agents rely solely on MLS listings sent every few days. But in a hot market, that's not enough. Properties can come and go quickly, and your clients could be missing out.

Here are some tips to really add value:

Set Up Instant MLS Alerts
Don't just send listings every 3-4 days. Set up an MLS search to send new matches to your clients in real-time, at least 6 times per day. This ensures they see new listings as soon as they hit the market.

Include Off-Market Listings
The MLS doesn't show everything. Set up a separate search for off-market, private listings in your area. When something matches your client's criteria, reach out to them immediately with the details. This gives them an edge over buyers only looking at public listings.

Get Them Out Looking
Even if a property isn't perfect on paper, sometimes you have to get buyers in the door. Suggest seeing marginal matches, as they may surprise your clients. The more homes they see, the better feel they'll get for what they really want.

Keep Them Motivated
If buyers go idle and stop looking at listings, they'll lose momentum. It's like dating - if you're not actively looking, you're not going to find what you want. Keep sharing listings, suggesting home tours, and pushing them to remain engaged in the process.

The key is to provide a higher level of attentive service than your clients can get anywhere else. By making every possible listing visible and keeping them motivated, you prove your value and give yourself the best shot at a successful purchase.

So don't just send MLS listings every few days and call it good. Go above and beyond with instant alerts, off-market properties, persistent touring, and maintaining client motivation. That's what truly separates a great buyer's agent from the rest.

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